Problem: Needed a site dedicated website designed for inquiry, advertising, integrated tenant mangement, and e-comm.

• Presented weekly DSUs, delivering insights and updates to team and management.

• Designed a 15-page Adobe XD responsive prototype, cutting revision cycles by 12–15 hours.

• Conducted quantitative research to optimize web, social, and email experiences.

• Built 7+ event/sponsor landing pages and email campaigns, generating 100+ leads.

• Integrated Meta Pixel to boost CRO, increasing mobile conversions.

• Automated 3 processes (booking, support, tenant management) via APIs & CRON jobs.

• Developed 20+ responsive MJML email templates, averaging 8% CTR.

• Improved site speed by 1.2s (Lighthouse) and applied 8 WCAG standards for 63% UX gain after several A/B testings programs.

• Integrated blog + social plugins, reducing content deployment by 2 days.

• Developed a tenant intranet (bill pay, repair requests), raising efficiency by 80% and achieving 100% on-time payments.

• Managed secure auth with JWT & Wix Secrets API.

• Improved SEO and domain authority through social authority and blog content.

Rise N' Grind

Wix Studio developer | Rise N’ Grind – Milwaukee, WI | 2019–2023 I rebuilt Rise N' Grind site with a streamlined UX, dynamic database-driven menus, one-tap ordering flows, performance optimization, targeted email campaigns, and user-tested improvements—resulting in higher engagement, stronger retention, and increased online orders.

Salon Lavish

Wix Studio Developer | Salon Lavish – Milwaukee, WI | 2022–Present | I migrated and rebuilt the site on Wix with WCAG-compliant UX, SEO optimization, conversion-focused landing pages, automated booking workflows, and integrated social scheduling—driving higher rankings, increased bookings, and consistent lead generation.

Sherman Phoenix

Wix Editor and Studio developer | Sherman Phoenix – Milwaukee, WI | 2019–2023 | I designed and built a performance-optimized, WCAG-compliant site with automated booking and tenant systems, CRO and SEO integrations, scalable email and content workflows, and a secure tenant intranet—driving higher conversions, operational efficiency, and lead generation.