Problem: Desired a website that acted as an express beauty Booking and content hub that advertise and share the expertise and know-how to improve the health of patrons hair.

• Migrated a 10-page site from Squarespace to Wix, improving responsiveness and reducing bounce rate by 19%.

• Applied WCAG standards and on-page SEO, boosting performance, usability, and local keyword rankings (+2 positions in 4 months).

• Designed landing pages that drove 4–5 new rental leads in 14 days and increased booking conversions by 15%.

• Automated client communication workflows, saving ~8 minutes per booking and improving retention.

• Built a custom Facebook GraphQL upload-to-post pipeline and scheduled communication jobs for engagement.

• Conducted DSUs and user testing to refine sales funnels, journey flows, and uncover new opportunities.

Rise N' Grind

Wix Studio developer | Rise N’ Grind – Milwaukee, WI | 2019–2023 I rebuilt Rise N' Grind site with a streamlined UX, dynamic database-driven menus, one-tap ordering flows, performance optimization, targeted email campaigns, and user-tested improvements—resulting in higher engagement, stronger retention, and increased online orders.

Salon Lavish

Wix Studio Developer | Salon Lavish – Milwaukee, WI | 2022–Present | I migrated and rebuilt the site on Wix with WCAG-compliant UX, SEO optimization, conversion-focused landing pages, automated booking workflows, and integrated social scheduling—driving higher rankings, increased bookings, and consistent lead generation.

Sherman Phoenix

Wix Editor and Studio developer | Sherman Phoenix – Milwaukee, WI | 2019–2023 | I designed and built a performance-optimized, WCAG-compliant site with automated booking and tenant systems, CRO and SEO integrations, scalable email and content workflows, and a secure tenant intranet—driving higher conversions, operational efficiency, and lead generation.