Problem: Low website reach, engagement, and customer retainment.

• Wrote SEO based page content, menu item names, and blog posts to increase search results opportunities.

• Designed a streamlined Wix frontend, reducing clutter and improving user experience.

• Built one-click online ordering and query-parameter “tap to order” flows, increasing online orders after migrating from Popmenu to Wix Studio.

• Developed dynamic menu display with Velo code, pulling items directly from the database to highlight popular dishes and simplify updates.

• Optimized site performance by processing and compressing images and video content.

• Led daily stand-up meetings (DSUs) to improve cross-team communication.

• Created and launched multiple email campaigns, driving higher customer retention and menu engagement.

• Conducted 10+ in-person user tests; applied feedback to enhance mobile usability and design decisions.

Rise N' Grind

Wix Studio developer | Rise N’ Grind – Milwaukee, WI | 2019–2023 I rebuilt Rise N' Grind site with a streamlined UX, dynamic database-driven menus, one-tap ordering flows, performance optimization, targeted email campaigns, and user-tested improvements—resulting in higher engagement, stronger retention, and increased online orders.

Salon Lavish

Wix Studio Developer | Salon Lavish – Milwaukee, WI | 2022–Present | I migrated and rebuilt the site on Wix with WCAG-compliant UX, SEO optimization, conversion-focused landing pages, automated booking workflows, and integrated social scheduling—driving higher rankings, increased bookings, and consistent lead generation.

Sherman Phoenix

Wix Editor and Studio developer | Sherman Phoenix – Milwaukee, WI | 2019–2023 | I designed and built a performance-optimized, WCAG-compliant site with automated booking and tenant systems, CRO and SEO integrations, scalable email and content workflows, and a secure tenant intranet—driving higher conversions, operational efficiency, and lead generation.